Who are we?

Rael is an award-winning, clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. Unlike conventional products, Rael products are toxin-free, chlorine-free, fragrance-free, and hypoallergenic—without ever compromising on quality, comfort, or performance.

Founded in 2017 in Southern California by three Korean American women with distinct backgrounds—a journalist and bestselling author, a former Disney movie distributor with a Harvard MBA, and an architect-turned-art director—Rael began with organic cotton cover pads and quickly became the #1 pad brand on Amazon. Today, we’ve expanded into clean feminine care, feminine wellness supplements, and skincare inspired by K-beauty innovation, including pimple patches, facial sheet masks, and everyday skincare essentials. We’re also proud to be the #2 pimple patch brand on Amazon.

Rael products are sold at Amazon, GetRael.com, Target, Ulta Beauty, Walmart, CVS, Walgreens, Sprouts, and more. Our brand has been recognized across the industry, earning honors such as Wellness Brand of the Year (Glossy), Best Use of TikTok (Glossy), and multiple best-in-class beauty awards from Allure, Cosmopolitan, and Good Housekeeping, among others. Our CEO has also been recognized as an Entrepreneur of the Year by EY, reflecting Rael’s strong leadership and continued growth.

Rael was named to the Inc. 5000 list in both 2023 and 2024, celebrating the fastest-growing private companies in America, and has grown into a globally recognized brand with a branch office in Seoul, Korea. We’re also proud to be the most-followed and fastest-growing feminine care brand on TikTok, and a top women’s wellness brand trusted and loved by thousands of beauty and wellness influencers.

If you’re passionate about making a meaningful impact, thrive in a fast-paced environment, and want to help shape the future of women’s health and wellness, we’d love for you to join us.

This is a hybrid role located in our Culver City office and requires in-office time of 2 days per week (subject to change based on management discretion).

About the Role

The Manager, Grocery Accounts will be responsible for driving profitable growth and expanding Rael’s presence across the Grocery channel. This role will manage existing grocery retail partnerships while identifying and developing new opportunities across regional and national grocery retailers.

This individual will serve as the day-to-day business owner for assigned accounts and work closely with retail buyers, distributors, brokers, and internal cross-functional teams to drive distribution, improve sales velocity, execute new product launches, and deliver against annual sales goals.

The ideal candidate is highly analytical, commercially minded, organized, and comfortable balancing strategic account planning with hands-on execution. You will play a critical role in scaling Rael’s Grocery business and building long-term partnerships within a rapidly growing channel.

Most importantly, we hope you share our enthusiasm for our products and the mission that drives us. If you are passionate about what we do and eager to contribute to our cause, we would love to hear from you!

Key Responsibilities

Strategic Account Management

• Serve as the primary point of contact for assigned Grocery accounts, building strong relationships with buyers, category managers, distributors, brokers, and other retail partners.
• Develop and execute annual account and joint business plans aligned with revenue targets, brand priorities, and retailer objectives.
• Own retailer presentations, line reviews, meeting agendas, new item submissions, and ongoing account communication.
• Identify opportunities to expand distribution, door count, assortment, and category presence across existing accounts.
• Support the development of new Grocery business by identifying whitespace opportunities and helping secure distribution with targeted regional and national retailers.
• Negotiate promotions, merchandising opportunities, new item placements, resets, and trade investments with retailer partners.
• Maintain a strong understanding of retailer strategies, category trends, competitive activity, and emerging opportunities within the Grocery channel.

Sales, Forecasting & Analytics

• Own sales performance for assigned accounts, including annual planning, monthly forecasting, and ongoing performance management.
• Monitor and analyze shipments, POS performance, distribution, velocity, inventory, sell-through, and promotional performance to identify risks and growth opportunities.
• Develop accurate demand forecasts in partnership with Operations and Supply Chain to support inventory planning and minimize out-of-stocks and excess inventory.
• Own full P&L management for assigned accounts, including revenue forecasting, trade spend, margins, deductions, and profitability optimization.
• Track and influence key KPIs including revenue, margin, distribution, velocity, promotional ROI, and inventory health.
• Leverage retailer, distributor, and syndicated data to develop actionable recommendations and strengthen retailer sell-in stories.
• Provide regular business updates, performance recaps, and recommendations to Sales leadership.

Distributor & Broker Management

• Manage relationships and day-to-day business with key Grocery distributors, including KeHE, UNFI, and other distribution partners.
• Partner with distributors and brokers to identify retailer opportunities, manage new item launches, and drive distribution expansion.
• Monitor distributor inventory, purchase orders, service levels, deductions, and item setup to ensure smooth execution.
• Ensure retailer and distributor systems contain accurate product, pricing, promotional, and logistical information.
• Hold external partners accountable to agreed-upon priorities, timelines, reporting, and business objectives.

Activation & Execution

• Partner with Brand, Trade Marketing, Product Marketing, and Creative teams to develop account-specific programs that increase awareness, trial, and sales velocity.
• Execute new product launches and retailer resets from sell-in through in-store activation.
• Develop promotional calendars and recommend programs based on retailer needs, consumer behavior, and ROI.
• Ensure product listings, digital content, imagery, pricing, and compliance elements meet retailer and distributor standards.
• Conduct periodic store visits to assess assortment, merchandising, pricing, competitive activity, and execution.
• Identify opportunities for secondary placement, displays, sampling, promotions, and other programs that increase visibility and trial.

Cross-Functional Collaboration

• Partner closely with Operations and Supply Chain to align forecasts, inventory, launch timing, and retailer requirements.
• Collaborate with Marketing and Creative on retailer presentations, promotional programs, digital assets, and in-store activation.
• Partner with Finance to manage trade spend, deductions, accruals, account profitability, and financial forecasting.
• Coordinate with Product and Regulatory teams to ensure new products meet retailer and distributor requirements.
• Maintain clear internal communication around account priorities, upcoming line reviews, launches, risks, opportunities, and required decisions.
• Ensure compliance with retailer requirements, contract terms, pricing policies, and industry regulations.

Qualifications

• Minimum of 3–5 years of account management, national sales, or CPG sales experience, preferably within Grocery, Natural, Food/Drug/Mass, or a related retail channel.
• Experience managing or working with Grocery retailers, distributors, and/or brokers, with KeHE and UNFI experience strongly preferred.
• Demonstrated ability to manage retailer relationships and drive distribution and sales growth.
• Experience with retailer line reviews, new item presentations, promotional planning, and annual business planning.
• Strong analytical skills with the ability to translate sales, POS, inventory, and category data into actionable business recommendations.
• Experience with forecasting, trade spend, and account-level P&L management.
• Experience working with syndicated data and retailer/distributor reporting platforms preferred.

Interpersonal

• You take pride in producing accurate, high-quality work and catching the small things that make a big difference.
• Comfortable communicating clearly and effectively with team members at all levels, whether it’s through email, reports, face-to-face conversations or negotiations.
• You’re skilled at staying organized, meeting deadlines, and getting things done independently without much handholding.
• Exceptional project management skills with the ability to manage multiple retailers, launches, and deadlines simultaneously.
• Always ready to pitch in and go the extra mile to support your teammates and help the team succeed.
• Advanced proficiency in MS Office and Google Suite, particularly Excel/Google Sheets and PowerPoint/Google Slides.
• Collaborative and adaptable, with the ability to work effectively across Sales, Marketing, Operations, Finance, and Product teams.

Hours and Compensation:

• Anticipated base compensation range for this role will be $80,000 - $115,000 annually. Compensation will be commensurate with the candidate’s prior experience and local market rates.
• Job Type: Full-time
• This is a hybrid role located in Culver City and requires in-office time of 2 days per week (subject to change based on management discretion).

Benefits & Perks:

• Generous PTO package including vacation, sick time, floating holidays, and company-wide holidays
• Medical, Vision, Dental, Life, Disability coverage and many more options to add on
• 401k with matching
• Employee discount on all Rael products
• Monthly mental and physical wellness reimbursements
• An environment of collaboration, high performance, & respect amongst all employees and managers