Who are we?

Rael is an award-winning, VC-backed clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. Unlike conventional products, Rael products are toxin-free, chlorine-free, fragrance-free, and hypoallergenic—without ever compromising on quality, comfort, or performance.

Founded in 2017 in Southern California by three Korean American women with distinct backgrounds—a journalist and bestselling author, a former Disney movie distributor with a Harvard MBA, and an architect-turned-art director—Rael began with organic cotton cover pads and quickly became the #1 pad brand on Amazon. Today, we’ve expanded into clean feminine care, feminine wellness supplements, and skincare inspired by K-beauty innovation, including pimple patches, facial sheet masks, and everyday skincare essentials. We’re also proud to be the #2 pimple patch brand on Amazon.

Rael products are sold at Amazon, GetRael.com, Target, Ulta Beauty, Walmart, CVS, Walgreens, Sprouts, and more. Our brand has been recognized across the industry, earning honors such as Wellness Brand of the Year (Glossy), Best Use of TikTok (Glossy), and multiple best-in-class beauty awards from Allure, Cosmopolitan, and Good Housekeeping, among others. Our CEO has also been recognized as an Entrepreneur of the Year by EY, reflecting Rael’s strong leadership and continued growth.

Rael was named to the Inc. 5000 list in both 2023 and 2024, celebrating the fastest-growing private companies in America, and has grown into a globally recognized brand with a branch office in Seoul, Korea. We’re also proud to be the most-followed and fastest-growing feminine care brand on TikTok, and a top women’s wellness brand trusted and loved by thousands of beauty and wellness influencers.

If you’re passionate about making a meaningful impact, thrive in a fast-paced environment, and want to help shape the future of women’s health and wellness, we’d love for you to join us.

This is a hybrid role located in Culver City and requires in-office time of 2 days per week (subject to change based on management discretion). This will be a 4-7 month project hire with the potential for extension and/or conversion to staff hire.

Job Summary

We are looking for an innovative, creative, and highly resourceful Temporary Product Marketing Manager with consumer goods experience to join our Product team. This role will support the Senior Product Marketing Manager while the Senior Director of Product is on maternity leave, helping maintain momentum across innovation, renovation, product marketing, and other key business priorities.

You will step into an active portfolio and support a range of initiatives, from new product innovation and renovations to seasonal programs, sampling, and other strategic projects. You will contribute across consumer and competitive insights, concept development, positioning, product briefs, go-to-market planning, and launch execution.

Working closely with Product Development, Creative, Sales, Supply Chain, and other cross-functional teams, you will help drive alignment, manage timelines and deliverables, and keep priority projects moving forward.

The ideal candidate is a versatile, independent, hands-on product marketer who can quickly get up to speed, manage multiple work streams, and flex between strategic thinking and execution. You are highly organized, consumer-obsessed, comfortable leveraging AI and emerging tools to work smarter and increase productivity, and deeply in tune with the beauty, personal care, and women’s wellness landscape.

Most importantly, we hope you share our enthusiasm for our products and the mission that drives us. If you are passionate about what we do and eager to contribute to our cause, we would love to hear from you!

Responsibilities:

Innovation & Product Marketing

• Support the innovation pipeline through consumer, category, trend, and competitive research, translating insights into actionable product recommendations.
• Develop compelling product concepts, positioning, product briefs, and go-to-market materials that clearly articulate consumer needs, product benefits, pricing, and portfolio fit.
• Support pricing, margin analysis, and portfolio recommendations using sales, market, and competitive data.
• Partner cross-functionally to move priority initiatives from concept through commercialization and launch.

Samples & Kit Development

• Manage development of promotional kits and samples, including assortment strategy, product briefs, pricing, merchandising, and execution.
• Curate assortments across hero products, trial sizes, minis, and GWPs in support of brand and retailer initiatives.
• Partner with Creative, Product Development, and Operations on copy, design, packaging, and execution. Experience with kitting and sample development is required; GWP and secondary packaging experience is a plus.

Renovation & Packaging Updates

• Manage formula renovations and packaging updates, coordinating testing, claims and copy revisions, packaging development, and cross-functional execution.
• Proactively identify and communicate changes to cost, timing, or scope, recommending solutions to keep projects moving forward.

Project Management & Ways of Working

• Manage multiple product initiatives across categories, ensuring key timelines, milestones, and deliverables stay on track.
• Build strong cross-functional relationships and proactively identify and resolve roadblocks.
• Leverage AI and other productivity tools to accelerate research, synthesize information, develop first drafts and presentations, streamline workflows, and improve day-to-day efficiency—while applying strong judgment to outputs.
• Jump in across priority projects as needed to support the Senior Product Marketing Manager and broader Product team.

Qualifications & Skills:

Experience

• Bachelor’s Degree required.
• 3–5 years of Beauty, Personal Care, or CPG experience, with hands-on product marketing and/or product development experience.
• Experience taking products from concept through development and in-market execution, including formula, packaging, positioning, and regulatory considerations.
• Experience developing sampling, kit, or promotional strategies; GWP and secondary packaging experience is a plus.
• Strong analytical skills, including an understanding of pricing, margin, profitability, and sales performance.
• Strong AI fluency and a track record of using AI tools to increase productivity, improve workflows, and accelerate high-quality work.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communicator with the ability to simplify complex information and influence cross-functional partners.
• Proactive, collaborative, resourceful, and comfortable working with ambiguity.

Interpersonal

• You take pride in producing accurate, high-quality work and catching the small things that make a big difference.
• Comfortable communicating clearly and effectively with team members at all levels, whether it’s through email, reports, or face-to-face conversations.
• You’re skilled at staying organized, meeting deadlines, and getting things done independently without much handholding.
• Always ready to pitch in and go the extra mile to support your teammates and help the team succeed.
• Proficiency with Google Workspace and Asana; experience working with emerging productivity tools is a plus.

Additional Preferred Experience and Skills

• Skincare or wellness CPG experience preferred
• Global experience and an interest in K-beauty products and trends are a plus.

Hours and Compensation

• Job Type: Full-time, Temporary
• Anticipated base compensation range for this role will be $40-$70 per hour.
• Compensation will be commensurate with the candidate’s prior experience and local market rates.
• This is a hybrid role located in Culver City and requires in-office time of 2 days per week (subject to change based on management discretion).