About the role

The TikTok Shop EU+UK & content EU+UK owns Merit's TikTok Shop across Europe/UK and the sourcing of the content that feeds our media campaigns. You will grow the shop and its contribution to our other channels. You will also find the best organic and creator content on social platforms and manage our commissioned UGC. You will find the right platforms to do so and be a source of ideas and proposals. You will work hand in hand with freelancers and European Country Managers to get the most local assets, the ones that make the most sense in each country. You will report to the D2C Director.

Responsibilities

TikTok Shop EU & UK

• Own the TikTok Shop EU strategy and performance across our European markets, in line with the D2C Director
• Manage the shop day to day, from the product offer to the shop's operational health, within a budget you manage
• Plan and execute the shop calendar: mega sales, product launches and seasonal moments
• Choose the content worth amplifying, with input from the Country Managers, and deliver it to the Media Manager on time
• Track, analyse and report weekly and monthly on shop performance, and turn insights into clear priorities
• Monitor TikTok Shop features, policy updates, competitor shops and category benchmarks, and bring them into the roadmap
• Manage the relationship with TikTok Shop teams and ensure all listings and content respect brand guidelines and local regulation

Content EU & UK sourcing

• Manage the commissioned UGC program for the EU, from brief to delivery
• Find the best content on social platforms for our social channels
• Build and maintain a content library with usage rights secured, and a repeatable process to brief, track and refresh it
• Make sure, with the European Country Managers & PR managers, that content is locally relevant
• Decide, with the Media Manager's insights, which content to keep, scale or stop & with country manager & PR manager which one is locally relevant

Qualifications

• 4 to 6 years of experience in social commerce and content, ideally within a beauty or D2C brand
• Experience in social commerce, with prior hands on experience on TikTok Shop. A first TT shop experience is a real plus.
• Content strategist mindset: ease in spotting what works, test and learn approach, and agility to see when a type of content stops performing
• Comfortable managing a budget, with strong analytical skills and performance reporting
• Good understanding of commissioned UGC, with some experience working on it
• Excellent interpersonal and negotiation skills, with autonomy, rigour and a proactive mindset
• Strong team player, comfortable working with colleagues across markets and functions
• Fluent in English; an additional European language is a plus

Role details

Location: Europe

Contract type: Permanent (full time)

Reports to: D2C Director